Who am I?

Architect, Developer & Advocate

Jason Bert

Senior Solutions Architect

Hi, my name is Jason and I'm a solutions architect specialised in the Sitecore ecosystem.

For over 10 years as an independent, I have helped my clients deliver numerous large scale projects built on top of Sitecore. From legacy .NET to state of the art headless composable architectures, I'm able to help you plan, build and deploy your next project.

Developer at Heart 💛

Whilst my work with clients often means I'm planning the architecture, the developer in me always wants to understand and be in know on the build.

Keeping up with the current climate in the worlds of programming and automation not only keeps me happy but helps me run teams of developers. After all, architecture is often dictated by the capabilities of the tooling at your disposal!

Programmer's laptop for coding and developing
Jason Bert presenting at the Sitecore User Group Conference (SUGCON)
Jason Bert

Speaker & community advocate

I love giving back to the community, it helps us progress together. Without those who shared before me, I wouldn't be the experienced and knowledgeable person I am today.

Through writing blogs, creating open source libraries to presenting what I know at conferences, my contributions to technical communities have helped hundreds of developers and projects.

These contributions are what lead me to be awarded Sitecore MVP 5 times in a row, something I'm very proud of.

A brief history

A life time of passion for programming and over 15 years of commercial experience in the web industry.

  • A long, long time ago...
    • Foundations

    • Not quite from birth 👶, but a passion for all things computers and programming was developing.

      Microsoft Word was my tool to build basic HTML sites (yes, you read that right, it was a thing), composing flash animations to add some style.

      The journey into the Microsoft ecosystem started here.

  • 2005
    • University

    • Java, Python, SQL, they weren't my foundation languages but it all helped me garner holistic view of programming.

      University provided me with the stepping stones to understanding that building applications requires proper processes and paradigms.

      Still to this day, I can see how what I learnt is being applied to the projects I work on.

  • 2008
    • Commercial Life

      Junior Full Stack Developer
    • Part time during university, starting to cut my teeth at a small web development agency.

      A first foray into the CMS world with Microsoft's .NET. I'm sure there are sites out there still using DotNetNuke ☢️!

      My calling was found, I didn't need university, full time and steam ahead!

  • 2009
    • Lightmaker

      Head of .NET
    • From junior to architect, Lightmaker is where my career truly started. By the end of my time here, I was Head of .NET and leading technical aspects of projects.

      Exposed to the full lifecycle of large projects, working with stakeholders and different deparments. This is where I gained my experience in how to bring projects from inception to delivery.

  • 2014
    • Goblin Rocket Engineering

      Senior Solutions Architect
    • A desire to go out on my own was murmuring, It was time to hope on a rocket and explore new opportunities.

      Leveraging my experience there was an early focus on Sitecore, becoming a widely recognised go-to expert.

      Fast forward to today and it's become broader horizons, working with new and different technologies to achieve my client's goals.

  • 2022
    • Scorado

      Co-Founder & Chief Technology Officer
    • Co-founded with my business partner Jay Smith, a former esports professional and top investor on the eToro platform, we're on a mission to make competitive events accessible to all.

      Using the knowledge I've gained over the years, I lead a team that's building a new platform on the latest technologies and empowering them to contribute back to others.

Goblin on a rocket figurine
Goblin Rocket Engineering logo

Goblin what!?

OK, what's with the name and logo? Whilst family and work are my priorities now, I was a long time avid MMORPG gamer and that's what inspired my company name and logo.

A colleague once gave me a figurine for my desk and I felt it really encapsutlated me as a person. A goblin on a rocket blasting off and he's an engineer like me 😁!

Looking for an award winning solutions architect?

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